NFL fans looking for front row seats this season will have to tamp down their expectations.
According to Ben Fischer of Sports Business Journal, teams have been given the go-ahead by the league to tarp off the first six to eight rows and sell camera-visible ad space instead of letting fans sit up close to the action.
The reasoning is two-fold: keeping fans away from the field may help protect players from the coronavirus pandemic while the additional advertising revenue can help make up for lost revenue due to a reduction in attendance as clubs look to adhere to social distancing guidelines.