Doug Mills/The New York Times
ATLANTA — Dr. Bernice A. King, the youngest child of Dr. Martin Luther King, Jr. and Coretta Scott King, was brought out to midfield for the coin toss before the start of Super Bowl LIII. She was joined by two other titanic civil rights leaders, Ambassador Andrew Young and Representative John Lewis.
Before the game began, the N.F.L. also played a video in the stadium that included images of Dr. King and other civil rights leaders, interspersed with images of N.F.L. players doing charity work.
On television, CBS ran a public service announcement that showed Commissioner Roger Goodell and other league executives touring the Ebenezer Baptist Church and other landmarks associated with Martin Luther King Jr.