The NFL plans to auction the media rights to two Christmas Day games, with bids expected to start at about $50 million, according to Michael McCarthy of Front Office Sports.
The bidding will be open to all league media partners including CBS, Fox, NBC, ESPN-ABC, and Amazon Prime, McCarthy reported.
The NFL announced earlier this week that the league would show a doubleheader on Wednesday, December 25, despite the holiday's midweek placement.
The league made the decision after the three Christmas 2023 games broadcasted on CBS, Fox and ESPN drew historic viewership numbers, Eric Fisher and David Rumsey reported for Front Office Sports.