Marshawn Lynch is expanding his apparel business after signing a partnership deal with Fanatics.
On Wednesday, the five-time Pro Bowl running back and the world's largest officially licensed sports merchandise retailer announced a multiyear agreement to sell BEAST MODE apparel.
This marks the first time Fanatics will work with a branded e-commerce business for an athlete, celebrity or influencer.
"Being the first athlete to have this deal with Fanatics is dope," Lynch said of the deal. "I'm hella honored to be part of their family. They're the best in the biz when it comes to online shopping in this category, and this partnership gives fans around the world the ability to proudly rep the BEAST MODE brand and gear.