Back to the NFL Newsfeed

Making Eli Manning and Odell Beckham Into Super Bowl’s Dancing M.V.P.s

It took all summer for the big finale to come together in the movie “Dirty Dancing.” Eli Manning and Odell Beckham Jr. learned the routine in two days.

In a National Football League ad that quickly went viral, the Giants’ quarterback and wide receiver recreated that film’s final scene with some help from a Broadway choreographer. With its potent mix of comedy, pop-culture nostalgia and sympathy for a quarterback who had a rough season, the ad captured the imagination of fans.

The advertisement, created by the agency Grey New York, was in a way a celebration of celebrations.