Inside the NFL Numbers Game with Cynthia Frelund

Frelund (c.) is watching to see how underpaid tight ends such as Jimmy Graham (l.) and Delanie Walker perform this season.Cynthia Frelund has a message for all her fellow quants (the analytically-inclined): “Numbers people need to not be a-------, so that people genuinely like it. People hear math and they plug their ears, like la la la.” In her role as the first-ever analytics expert for NFL Media Group, Frelund is on the crusade to bring analytics to the common NFL fan. She offers analytics insights on NFL Network’s GameDay Morning and NFL Fantasy Live, and will contribute to Super Bowl, combine and draft coverage. She spoke to The MMQB about the future of analytics in the NFL, why this is a breakout year for data, and the football trends she’ll be watching.

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