A LAST-MINUTE paint job to obscure the brand names on food truck tires. A trademark infringement battle over a jolly, anthropomorphic and "superb" owl. A global soft drink giant that missed out on the Super Bowl taking place in its own backyard.
These are just a few of the many ways the NFL has long exerted control over its jewel event. But last Thursday -- just 10 days before the Eagles and Chiefs kick off -- a Phoenix judge said the league, the host committee and its Super Bowl planning had crossed a line: Violating the U.