ENCINO, Calif. — Hello from the location of a commercial shoot, the result of which will dominate your TV sets while you watch football this fall. Bud Light invited The MMQB to go behind the scenes of its latest ad campaign, which got me thinking about how much beer and football are aligned on both Madison Avenue and whatever avenue you live on. So below, I’ll tackle the intersection of pilsners and pigskin, and then take a look at the fashion choices on HBO’s Hard Knocks, a potential trend in dog ink and much more.
Beer + Football = Commerce
Last week, Bud Light grabbed some always coveted social media buzz with the release of 27 NFL team cans.