The Dallas Cowboys are one of the most high-profile franchises in professional sports. Maybe they're the most high-profile franchise in professional sports.
The Cowboys enter every season with a four-word mantra: Super Bowl or bust.
It's been a while since the Cowboys held the Lombardi Trophy aloft—27 years, to be precise. Dallas won 12 games last year and took home an NFC East crown, but the team was embarrassed at home by the San Francisco 49ers in the wild-card round of the playoffs.
That disappointing postseason exit was followed by an equally disquieting offseason.