The 2023 NFL season could be the most popular one yet.
Almost 27 million people watched the Detroit Lions' 21-20 over the Kansas City Chiefs on Thursday, making the season opener the most-watched show since Super Bowl LVII aired on Fox in February, according to NBC.
The Lions-Chiefs game also beat out three previous Super Bowls to become the second-most viewed NFL game ever aired on the network.
Viewership peaked at over 29 million viewers in the second quarter, while at least 27 million audience members watched the game-winning fourth-quarter drive led by Lions quarterback Jared Goff, NBC reported.