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B/R AM: NFL Private Equity Play

The NFL has its eyes set on its next get-even-richer idea.

The world of private equity.

The NFL is making 'real progress' on allowing private equity to purchase stakes in franchises, Roger Goodell said Wednesday.

  • It's currently the only major pro US league that doesn't
  • This matters partly because franchise valuations are outpacing the volume of individual wealth
  • Minority stakes sold to private equity = quick infusion of liquidity = more cash in pockets = (theoretically) more spending on players, stadiums and renovations

    Owners haven't voted on it yet, but Goodell said in March the rule could be approved by October.