Just about every team across the professional sports landscape is attempting to beef up their social media game in order to bring fans closer to their favorite franchises and players.
For the Arizona Cardinals that meant helping out a young fan who was the victim of another fan's bad behavior, and setting a great example for teams' media relations departments everywhere.
Andrew Joseph of AZCentral retold the story from this week's Monday Night Football game, in which running back Chris Johnson tried to hand a touchdown ball to a young fan named Easton, only for the pigskin to be batted away by an overzealous adult in the stands nearby.