NY Times · Sep 23, 2022
Apple to Sponsor the Super Bowl Halftime Show
Apple’s pursuit of an N.F.L. media package has broadened to include a sponsorship of one of TV’s most-watched events.
Jennifer Lopez performing in the Super Bowl halftime show in 2020. The N.F.L. has been offering sponsorship of the event for roughly $50 million, people familiar with the talks said.Credit...Scott McIntyre for The New York TimesTalks between the National Football League and Apple over a package of Sunday football games have dragged as the league and the tech giant have wrangled over pricing, but another deal has been added to the mix: sponsorship of the Super Bowl halftime show.
