Josh Reynolds/Associated Press
Former NFL wide receiver Anquan Boldin, who played 14 seasons for the Arizona Cardinals, Baltimore Ravens, San Francisco 49ers and Detroit Lions, opened up about his cousin's death in a powerful public service advertisement for the NFL's Inspire Change platform.
The video, which ran during commercial breaks during the conference championship games Sunday, spotlights the death of Corey Jones at the age of 31.
As the Associated Press (h/t ESPN) noted, Jones was killed in 2015 by a plainclothes police officer in Florida after his car broke down.
The tragedy served as Boldin's inspiration for social justice reform.