SEATTLE -- Moments after an enormous road win against the Seattle Seahawks, San Francisco 49ers coach Kyle Shanahan stood inside a jubilant locker room and grabbed his team's attention. Like everyone else in the room, Shanahan wore a big smile, proud of what his team had just accomplished.
As Shanahan unfurled the league-issued NFC West division champions shirt, his tone quickly shifted. The red shirt carried an important message that immediately resonated with Shanahan. Emblazoned in big, white letters was a simple statement: "The West Is Not Enough."
For a Niners team that finished 4-12 a year ago and hadn't won the division since 2012, the West would seem to be more than enough.