As the saying goes, Rome wasn't built in a day. In NFL terms, potential doesn't always turn into immediate production. That applies to rookies and veterans who need opportunities with the right teams.
Going into November and December, clubs with losing records will start to focus on developing talent. All year round, injuries thrust backups into prominent roles. Lastly, player progression will allow youngsters to take more snaps down the stretch.
In 2018, we saw Green Bay Packers cornerback Jaire Alexander blossom midway through the season. He logged 10 of his 11 pass breakups after Week 7, partially because a groin injury sidelined him for a couple of games early.