In October last year - in the first game after the completion of Newcastle's controversial £305m Saudi-backed takeover - Steve Bruce's 19th-placed team were losing at home to Tottenham as "no noise from the Saudi boys" rang around St James' Park from the away end.
But following that defeat by Spurs, which quickly showed the size of the task ahead, the new owners illustrated their decisiveness by sacking Bruce and replacing him with Eddie Howe.
The Magpies now sit seventh in the Premier League, and as the new ownership celebrates it one-year anniversary, PIF governor and Newcastle chairman Yasir Al-Rumayyan has spoken out twice this week.