A few months ago, around the start of the summer, Quade Cooper stopped by our offices in High Street, Kensington, for a coffee.
He is a curious guy who asked to see how the rugby pages looked for that Saturday’s Daily Mail, focusing on the Premiership final duel between George Ford and Owen Farrell.
The spread was buried beneath a dozen pages of football news, missing out on the back page to a wild picture of Newcastle United hardman Brian Kilcline clutching a bow and arrow.
It led to a conversation about rugby’s struggle to tap into the public conscience.