It has been just over a year since Newcastle United became the richest club in the world. On day one, there was talk of the trophies, the Champions League and big-money transfers.
But also on the agenda, was a commitment to supporting the women’s team. Chief executive Amanda Staveley outlined how the new owners were ‘wholeheartedly committed to women’s and girls football.’
Amid the controversy of the Saudi-backed takeover, it was perhaps an easy win. A PR stunt, some may say. But as Sportsmail speaks to women’s head coach Becky Langley at the club’s Academy training centre, it is clear this is no vanity project.