When the notification came that Newcastle’s brand team would talk us through an imminent club announcement, the suspicion was that a change of crest would be revealed.
My initial feeling? It all felt a little bit Mike Ashley. The former owner flirted with changing the stadium name and did not feel the love of the Toon Army. It strengthened their resolve to march him out of town.
There are few clubs with such sentiment for their past, for the traditions that make Newcastle United unique. From the black and white stripes to the cathedral on the hill, the ‘brand’ is already recognisable the world over.