Newcastle United are set to introduce ground-breaking "sound shirts", which will allow deaf fans to "feel" the noise of St James' Park for the first time.
The shirts, which look like a normal replica jersey, turn sound into touch using special sensors and motors - known as haptic technology - and will be used at a football match for the first time when Newcastle host Tottenham in the Premier League on Saturday.
"When you're wearing the shirt, it's a bit like you're wearing the stadium," said Ryan Genz, co-founder of Cute Circuit, the company behind the technology.