The Sports Direct signage at St James' Park is finally being removed, Newcastle have confirmed.
The dismantling of the branding linked to unpopular former owner Mike Ashley has already been welcomed by Magpies fans on social media.
Work began at the Leazes End of the ground and it is understood the work will be ongoing this week.
Ashley was finally able to sell Newcastle to a Saudi-led consortium in October after the Premier League received 'legally-binding assurances' that the Middle East state would not have direct control over the club.