Newcastle fans donated £19,000 to charity over the weekend in protest against the Premier League's controversial pay-per-view scheme.
The Magpies' 4-1 defeat by Manchester United on Saturday was one of several Premier League games only available live in the UK for a £14.95 fee.
It applies to the five fixtures in each round of games not televised in the UK.
The 'Charity Not PPV' campaign asked fans to donate to the city's West End food bank rather than pay to watch.
The food bank's chief executive John McCorry said "it will make a great difference".