The Premier League has reached a settlement with Manchester City over its challenge to sponsorship rules – paving the way for the club to complete a wide-ranging deal with Etihad Airways.
In a significant development, the league told its clubs today that they have managed to find an agreement with City, bringing an end to a long-running saga.
City have effectively been at war with the Premier League, with the club successfully having regulations on commercial partnerships with associated parties (APTs) branded unlawful.
They initially acted after a proposed deal with Etihad Airlines, who sponsor the club's shirts and hold the stadium naming rights, was blocked by the Premier League in 2023 because it was not deemed to be of 'fair market value' (FMV) under the rules.