The families of knife crime victims will come together to deliver a powerful message at the Tyne-Wear derby this weekend.
North East teenagers Samantha Madgin and Connor Brown were murdered in separate knife attacks.
Their loved ones will highlight the devastating consequences of carrying a knife at the Newcastle United and Sunderland AFC match on Saturday.
Samantha's sister, Carly Barrett, said: "We want to unite our region and spread the message of no more knives."
Campaign
Supported by the Newcastle United Foundation and Sunderland AFC's Foundation of Light, the Knives Impact Everyone campaign will be highly visible at the derby match.