It took only a few days, but after arriving on Tyneside and approaching diplomacy the same way a bull does china, the writing was on the wall for Paul Mitchell.
He was shocked and disappointed when Mail Sport revealed that his opening addresses to players and staff were not well received.
Maybe he did intend well. And maybe, it was hoped back then, he would soften his abrasive manner in light of the early feedback.
That, it is said, did not happen, and his exit after less than a year as sporting director will not be mourned by the majority at St James’ Park.