Eddie Howe has expressed frustration at his stars being linked with the likes of Arsenal, a team Newcastle have beaten three times this season.
Alexander Isak and Anthony Gordon are both admired by the Gunners and talk of summer offers has ran for several months.
The two teams meet at the Emirates Stadium on Sunday with the winner likely to finish as runners-up to Liverpool.
Newcastle won there in the Carabao Cup semi-final in January – they also beat them in the return leg and at home in the Premier League – and Howe believes his club are now a rival for the top sides, not a stepping stone towards them.