Erik ten Hag - amid the ongoing Cristiano Ronaldo saga - insists Manchester United need a new one. After the departure of Romelu Lukaku, Chelsea fans think Thomas Tuchel must sign one before the end of the window.
The 'richest club in the world', Newcastle, frankly just want one who is less injury-prone than Callum Wilson and better than Chris Wood, while Everton will look to stave off interest in Dominic Calvert-Lewin and replace Richarlison up top.
It's the forwards who score the goals, and goals win games, so players in this position attract the most attention and have the biggest price tags.