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Yankees: Adopting a mascot can energize fans and bring in a lot of revenue

A mural in memory of former New York Yankees owner George Steinbrenner III sits behind the bleachers 10 years after his death during training camp at Yankee Stadium on Tuesday, July 14, 2020, in New York. "The Boss" died on July 13, 2010. Yankees Training Camp

Today, 27 out of 30 MLB teams have a mascot. The New York Yankees and both Los Angeles teams are the only three teams that don’t have one.

And many fans are probably unaware the Yanks once had a mascot. To increase family attendance, George Steinbrenner asked Wayde Harrison and Bonnie Erickson (she also created Miss Piggy) to design the team’s mascot, Dandy (taken from the song Yankee Doodle Dandy).