In a universe where the Yankees brand emphasizes proven talent, Maas is a convenient, but incorrect, cautionary tale.
In the past few days, there have been as many tweets about former Yankee Kevin Maas as current players on the Yankees’ roster. That’s pretty remarkable. Sure, this is because Gary Sanchez has emulated the hot start of Maas, the once heir-apparent for Don Mattingly back in 1990. You can’t deny, though, that Yankees fans have an interesting fascination with Maas.
I talked in my last post about the paradigms of fandom, in particular with the Yankees.