The following is from Jesse Lawrence of TiqIQ.
When the Yankees announced that they’d be eliminating print-at-home tickets entirely last month, the media jumped on the story as the latest example of greed in big sports. Beyond the click-driving headlines, however, the real story is as much about the shift toward mobile buying as it is a dollar grab. It’s also a change that has the potential to benefit consumers in meaningful ways.
In full disclosure, my company, TiqIQ, has a horse in this race. In fact, we have two. In the pursuit of providing fans full market transparency, we analyze and sell tickets from primary platforms like Ticketmaster, Eventbrite and Spectra, as well as from the secondary market.