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New York Yankees prospect Jasson Dominguez stars in a bold new world of sports card prospecting

TWO WEEKS AFTER New Year's, there was a bidding war over a baseball card at collectables marketplace Goldin. Bidding opened at $30,000 and rose to $101,000 by the next day, accruing 14 bids by midnight. A high-end collector, who goes by Shyne150, had unloaded $474,000 on a 2020 Bowman Chrome Prospect Autographs Superfractor, a literal one-of-a-kind rookie card, of a minor league prospect -- believed to be the most ever for a card featuring a player yet to appear in Double-A.

"That's extreme interest," Ken Goldin, the marketplace's namesake founder and executive chairman, says.