According to an interview with Giancarlo Ferrari-King of Bleacher Report, Adidas and New York Yankees slugger Aaron Judge have announced a new partnership between the apparel giant and the human giant. Judge joins sports superstars like James Harden, Lionel Messi, and music legend Kanye West.
Among the esteemed athletes working with Adidas? New York Knicks star Kristaps Porzingis. Adidas is pairing a baseball monster in Judge with the Unicorn Porzingis. That can only lead to one thing…
Marketing.
Marketing galore. Putting the two larger than life faces of two larger than life franchises in a larger than life city is a can’t miss marketing ploy.