Yesterday, at a press conference held in Midtown Manhattan, the NWSL and A+E Networks announced that Lifetime will become an official sponsor and official broadcast partner in a three year deal commencing this April. A+E will become the league’s newest investor with an equity stake. Lifetime will broadcast the NWSL Game of the Week every Saturday at 4 p.m. EST, giving fans a pre-game show a half hour before along with halftime and post-game shows.
Together, the NWSL and A+E will form NWSL media. NWSL media will act as the media and commercial arm of the league and will oversee the production of the game-of-the-week along with the live streaming of all other games.