Today is the deadline to renew season tickets for the New York Red Bulls. You can still, of course, get a season ticket tomorrow, or the next day, or the day after that - RBNY isn't going to turn you away - but if you don't renew by today, you are no longer guaranteed the seat you had in 2016 will be yours for 2017.
RBNY is communicating this via an animated seat at Red Bull Arena.
An angry, animated seat.
Credit the Red Bulls with having some fun with the marketing tools at their disposal.