This week is "lore week" at NHL FanSided, and we are looking back at the lore of teams that ranges from traditions, myths, legends, and everything in between. This story remembers the ad campaign of Rangerstown
The New York Rangers are an NHL team with a lengthy history, and over the years there have been many different ways that the organization has marketed themselves for fans. One of the more recent, and effective campaigns, was the identity of Rangerstown.