The New York Mets are gearing up for the golden anniversary of their 1969 World Series win — with a marketing push that’s aimed at social media-obsessed millennials.
In a little-noticed filing last week with the US Patent and Trademark Office, the Amazins submitted a second request to trademark “LGM” — the popular hashtag on Twitter and Instagram that’s shorthand for “Let’s Go Mets.”
The one-page application, which was filed on Feb. 8, seeks to extend the club’s 2016 filing to protect #LGM on assorted merchandise like hats and T-shirts.
The new application wants to secure LGM protection for “education and entertainment services,” including at “museums,” “baseball exhibitions,” and “seminars in the field of sports and cultural history.