Mets embarking on aggressive rebrand (Report)

Wendell Cruz-USA TODAY SportsSteve Cohen using the “hearts and minds” approach to get more people to care about the Mets.

The Wall Street Journal published an interesting piece on Tuesday morning about the New York Mets‘ efforts to improve their brand to engage a younger audience.

According to the report, the Cohens “have prescribed a marketing overhaul that will include an update to the team’s brand design, including customized fonts in marketing materials like photography, signage and ads, as well as new experiences and features at its stadium meant to give the Mets more cultural credibility.”

Range Media Partners LLC, which (coincidentally) is minority-owned by Cohen’s venture capital fund,…