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Mets’ desire to be a global brand hinges on one important detail

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The sports world was mostly focused on Super Bowl 57 between the Kansas City Chiefs and Philadelphia Eagles on Sunday. But toward the end of the game, Steve Cohen’s Mets found a way to grab some of the attention. The credit for that can be given to the marketing department, as well as the players who appeared in the following commercial.

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So, what exactly was the point of this? Super Bowl commercials cost more than $1 million. Would a big-market team with a record-setting payroll like the Mets really need to convince people to come to the ballpark in 2023?