The New York Knicks need a lot more than just a new team president and “re-brand.” Well, the team doesn’t need a “re-brand” at all. The Knicks are currently valued at 4.6 billion, the most expensive team in the league. The brand is doing just fine.
This season Knicks continue to be a roller-coaster. After a 4-game win steak, fans were thinking playoffs. Then after a miserable performance against the Wizards, the playoffs float away.
A new team president would help over a “re-brand.” Bringing in a new team president will give the Knicks the opportunity to start fresh and target new free-agents.