The NBA is determined to perpetuate its importance among all professional leagues in the major American sports landscape.
That’s why they are uploading game highlights and end-game packages to their official social networks and other platforms, such as video-sharing YouTube, so everybody knows what they’re missing out on by not following the competition closely.
Whether that’s good or not for the brand, however, is up for debate.
I am writing this recap more than a few hours since the final buzzer deafened those watching the New York Knicks (33-21) and the Houston Rockets (24-29) play basketball live on location inside the walls of Toyota Center, TX.