United Masters founder and CEO Steve Stoute and his Translation agency have been hired by the New York Knicks as brand consultants. Knicks hopes this move will help bolster the team’s brand. It already received some praise from NBA stars.
“Stoute’s been a friend for a long time. He does amazing work,” Lakers’ LeBron James told SNY “Our beautiful league is always more beautiful when the Knicks matter and the Garden is jumping. I think it’s going to be great.”
This partnership even received praised from Knicks’ legend Charles Oakley, who in recent years have some shakey interactions with the Knicks organization.