The New York Knicks have decided to team up with Steve Stoute and his Translation agency in order to bolster their brand, via Scott Soshnick of Bloomberg News. Stoute previously worked with the Brooklyn Nets and helped their brand get to where they are now.
When the Los Angeles Lakers were in town to play the Knicks, LeBron James had plenty to say about the budding partnership, via Ian Begley of SNY.
“Stoute’s been a friend a long time. He does amazing work,” James said. “Our beautiful league is always more beautiful when the Knicks matter and the Garden is jumping.