So this is where the Knicks’ new branding mission appears to be headed.
Charles Oakley, whose feud with the Knicks has been a black eye for the franchise in recent years, tweeted an endorsement of the Knicks hiring a branding consultant, Steve Stoute of Translation Agency.
According to an NBA source, Oakley and Stoute “are friends.”
Oakley tweeted Sunday morning, “Congratulation @stevestoute a great move by the Knicks, he will make a change.”
The change may bring Oakley back to the Garden as a proud Knicks alumni instead of an enemy spewing venom.