LeBron James’s greatest gift to the modern-day athlete has been his unwavering ownership and creative control of all decisions related to his brand and basketball identity. A business and basketball savant, James has never been afraid of change or reinventing himself.
On July first, Kevin Durant, arguably the most talented and skilled player in the NBA, will be at a major crossroads. And while signing with the New York Knicks, a reinvention of epic proportions would be a step towards forging his own path, the LBJ influence would be ever-present as well.