NEW YORK, February 16, 2022 – Madison Square Garden Sports Corp. (NYSE: MSGS) announced today a marketing partnership with digital fitness coaching service Future, naming the leading personal training app an Official Fitness Coaching Partner of the New York Knicks.
Future will be the presenting partner of an original content series, which will spotlight the key role that the Knicks strength and conditioning personnel play. The series will feature Knicks strength and conditioning staffers and will run across the Knicks digital channels and in-arena. Future will receive significant brand promotion throughout Knicks games at Madison Square Garden, including LED Signage, Basket Stanchion Signage and promotional in-game features on GardenVision.