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Ahmad Rashad gets next turn in spotlight with Knicks' digital team

Ahmad Rashad speaks on October 1, 2017 at U.S. Bank Stadium in Minneapolis, Minnesota. Credit: Getty Images/Adam Bettcher

Ahmad Rashad was one of the biggest sports media stars of the 1990s, notably for his role as NBC’s NBA sideline reporter and his relationship with Michael Jordan, among many other A-list celebrity friends, from Muhammad Ali to O.J. Simpson.

But he said on Thursday that even if he is not as much in the spotlight as he once was, he never went away and at age 71 remains busy and engaged. He long has worked as an NBA ambassador, including for NBA Cares.