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Advice for Carmelo Anthony's personal brand from me, a freelance public relations hobbyist

Hi Melo, it's Seth. Seth R. Listen, I know I'm in no position to give you PR advice. You are older, richer, taller, and probably smarter and better at parallel parking than I am. And you pay people to do this kind of stuff for you, and those people aren't me.

But as a member of the public -- someone who only feels your presence through various devices with screens -- I gotta say you're not coming off well right now. This happens kinda often with you! Someone -- with or without your consent, I have no idea -- tells reporters you feel a certain way.