When I was a child, some things seemed inevitable. Michael Jackson was cooler than anybody. Bill Cosby was funnier. The Mets were better than the Yankees (I was young a long time ago). The roadrunner always beat the coyote. And in wrestling, the big-name always beat the nobody.
Pay-per-view was not a thing in our home, so the only chance of seeing Wrestlemania was if a friend’s family ordered it or else waiting till you could rent the VHS from the supermarket (I was young a looong time ago). But as most entertainment industries outside the NHL grasp, ideally you want your customers to have some way of keeping up with your product.