NEW YORK — May 13, 2025 — The National Football League today announced that YouTube will exclusively* stream the Friday night Week 1 game of the 2025 NFL season in São Paulo, Brazil on Sept. 5 to a worldwide audience on YouTube and YouTube TV. This marks the first exclusive NFL game to be streamed live and for free in its entirety on YouTube.
“We are excited to expand our relationship with YouTube to bring this year’s Brazil game to a worldwide audience,” said Hans Schroeder, NFL executive vice president of media distribution. “YouTube and YouTube TV have been incredible partners of the NFL for several years and boast an immense global reach, and we look forward to Week 1 in São Paulo.